Search engine optimization (SEO) is a process that affects the visibility of a website. Search result highlight makes a more frequency website to be generally seen. The number of visitors received from the SEO user can be made customer, SEO target searches such as video search, academic and image search. Agencia SEO is an example. It also focuses on news search and other like industrial search. SEO focuses on national and international searches unlike local search engines which focus on business. SEO keeps a record of the most searched things by people and the key words that are highly searched. Barriers to indexing activities, addition of content, content editing and associates of codes are removed by using some ways that will optimize the website. Internet marketing are strategies that many brands are starting to come up with after an observation of Google development in promoting mobile search.
The optimization of website begun in 1990s by webmaster. By that time when webmaster optimized the website there were various engines which could sent spider to crawl on the page and extract a link from other pages and finally return the information found on that page. The processes involved searching engine spider, downloading information and storage of information in the server of the engine. Another program was still used when extracting the information about a page, their location and as well as links contained by that page. Website owner afterwards came up to a recognition of high visibility and in results of search engines which created a chance for white and black hat practitioners.
The prominence of a website can be increased using some methods. This methods are cross linking in a different pages of a website for provision of more links to pages which increases the visibility of the web
-page. Updating of the content is another method used and it improves the frequency of the engines crawling which adds the weight to the sight. Adding more relevant keywords in the web-page helps in improving the relevancy of a search which is also a method of increasing the prominence. These methods have been applied in websites such as Mago SEO.
Advertisements which are usually being paid in the internet market can be effective depending on the operator’s goals on the website. Practice of running, optimizing and designing search engines campaigns is referred to as search engine marketing. Depending on the construction of the website a successful campaign of internet marketing may be of high quality. These will helps in improving the conversion rate and also assist owner in measurements of results for example acesse o site. There is no guarantee of a search engine since their algorithms change.