Not everything you hear about web marketing is true, asserts Peter Spann. Nevertheless, any small or medium-sized company that fails to recognize the facts about internet marketing is massively disadvantaged as it won’t optimize the technique for best results.
This article explores some of the myths that could be stopping you from optimizing the internet to advance your business objectives:
SEO is No Longer Viable and You May Do Without It
It is a lie to say that SEO is dead and not important to web marketing. The truth is that SEO has only changed for the better as search engines like Google tweak their crawlers and indexing algorithms with a view to providing users with the best search experience. For example, responsive design was not always an important SEO factor, but today it is very essential, so online marketers only need to adopt it and keep pace with SEO dynamics.
Getting All the Traffic is the Most Important Thing
There’s no denying that SEO is primarily about increasing traffic to your business website. But in certain cases, massive web traffic may be useless to you on top of dragging you backward, as per Peter Spann marketing advice. Thus, pay attention to the value of the traffic, not just the numbers. The quality of the traffic you’re getting depends on where it’s coming from. Rather than be traffic-spammed or have paid visitors reach your business site, are you sure you’re getting authentic visits from real, potential customers?
Social Networking is Not Feasible for Your Kind of Enterprise
With a social media strategy, you can boost any other marketing content you’ve published online. For instance, leverage Facebook or Twitter to promote content published on your business website for more prospects to read it, taking brand awareness a notch higher. Some business people are under the impression that social media is not ideal for their line of work, which is why they may choose not to have any social media presence. In the end, the proprietors fail to optimize a platform via which they may grow their customer-base.
Fill Pages With keywords to Make It
Keywords have not lost their SEO relevance, but their deployment must be rational and organic. As such, deploying a keyword in every few statements never translates to better search engine visibility or more web visits. Actually, stuffing keywords all over your content is not a white hat SEO technique, meaning that it can get your website blacklisted by Google.
Whatever you do, just don’t buy any online marketing falsehood! In case your online marketing approach falls short of your objectives or you think you’re not doing it right, Peter Spann is there to provide in-depth insights.