One of the biggest difficulties of B2B marketing is lead generation. Generating qualified leads is the lifeblood of any B2B business, yet it can often be difficult to understand how to cultivate them. It can be particularly frustrating because even the marketing experts don’t fully understand where the leads are coming from. One example shows that Hubspot, a leading inbound marketing, and sales platform found that the majority of the B2B leads they tracked were not designated under the usual marketing platforms like content, email, or social media. It wasn’t even the more old-fashioned techniques of direct mail or tradeshows. Instead, the biggest way to gain leads was simply labeled as “other”.
To find out more about B2B lead generation, visit this site. To better understand how to gather qualified leads and convert them, this list reveals the top 5 ways to get qualified B2B leads.
1. Focus on your Audience
One of the biggest mistakes B2B companies make when trying to develop a strategy for generating more leads is trying every strategy. They follow the latest advice, jumping on email marketing, trade shows, and even social media. The problem is that they are not paying attention to their audience.
An easy solution is focusing on where the target lead actually is. If your audience is often at trade shows, then that is where you need to focus your attention on gathering target client information. However, if they prefer having a physical document in their hands before they are willing to go to the website, direct mail may be the best bet.
2. Fix the Leaky BucketRead more