While searching for a production company that is going to produce your infomercial advertisements, then you need to know several tips before hiring one. If you want to have high chances of making the right decision, then see to it that you follow the tips that are discussed in the next lines.
Tip number 1. Be sure to ask your prospect production company if they can show you specific example of their last 5 productions that have done within the budget. After that, call their clients in order to validate the results of the show.
Tip number 2. You need to figure out if the company does understand the industry you are in or not. This is important because it’s the only way that they can communicate your message effectively to your target market. After all, would you spoon-feed inexperienced production company who just knows only the basics of your industry or one that has broad experience already?
Tip number 3. If you do liked a certain show, be sure that they can deliver the same creative team on your infomercial advertisement from the cameraman, editor, writer, director and everyone else in the team. You have to make sure that you are getting the team that had made the biggest impact on both production values and creativity.
Tip number 4. Cameras shouldn’t start filming until you have given your go signal and you are satisfied with the narrator, the casting of on-cam talent, graphic design and so on.
Tip number 5. Make it a point that the scripts and storyboards have give you detailed as well as clear sense on how the production is edited and shot. This is a must to be able to avoid unwanted surprises. Better yet, you have to insist on seeing and approve offline edit or the rough cut before proceeding to the final editing of the program.
Tip number 6. The contract that you are about to sign with the production company should have a Not to Exceed clause and at the same time, that they will be producing the infomercial advertisement on flat fee. Do this and you can have assurance that you won’t be dealing with issues of hidden fees.
Tip number 7. It is crucial to ask for references from the last 5 productions at least. Anyone is going to get a hit for sure but from the last 5 productions made, check how many among these clients were satisfied and happy with the results.
You’ll be fine in hiring a production company to do your infomercial advertisements so long as you follow these tips.